In this episode of the "How I Built This" Advice Line, Lara Merriken, the founder of Larabar, shares invaluable business insights. Host Guy Raz interviews Merriken before taking calls from listeners grappling with their own business challenges. Together, they offer practical solutions, emphasizing the importance of using a city as a testing ground for new products before scaling up, prioritizing product quality alongside brand authenticity, and crafting a compelling value proposition for packaging and marketing. Listeners will discover actionable strategies for navigating growth, product placement, and fundraising, enriched by the experiences of entrepreneurs in sectors like skincare, caffeine gum, and ginger tea.
