In this episode of Masters of Scale, host Reid Hoffman interviews Tom Hale, CEO of Oura Ring. The show kicks off with updates about a listener survey and some business awards before diving into Hale's unique journey in leading Oura. He shares insights from his unconventional background in software and his strategies for scaling the company. Hale highlights essential growth tactics, such as adopting a subscription model, forming strategic partnerships—like the one with Gucci—and targeting specific customer segments, particularly women. A major takeaway is the significance of building customer trust and maintaining direct engagement, especially when transitioning to a subscription model. Listeners will discover valuable lessons on scaling a hardware business, the benefits of strategic partnerships, and the necessity of understanding customer needs in a subscription-driven market.
