In this episode of the Seller Sessions podcast, the hosts dive into Amazon's new search algorithm, "Rufus," revealed through recently uncovered patents. The conversation features insights from experts Oana and Andrew, who play a key role in discussing the implications for sellers. They highlight effective strategies like "Noun Phrase Optimization" (NPO) for product listings, encouraging sellers to focus on rich, descriptive content over simple keyword stuffing. The episode wraps up with practical advice for sellers to experiment with Rufus by starting with their underperforming products or enhancing their images, ultimately to harness the algorithm's understanding and boost product visibility.
