This Fintech Insider News podcast episode covers the latest fintech and financial services news. The episode begins with a discussion of WhatsApp Pay's expansion to all 500 million of its Indian users, exploring the challenges and opportunities presented by this move in a market already dominated by PhonePe and Google Pay. Next, the panel analyzes the significant increase in fintech advertising spending, highlighting the strategies of companies like Klarna and the regulatory risks involved in such campaigns. Finally, the podcast discusses CFIT's new coalition focused on improving access to finance for UK SMEs, emphasizing the importance of data-driven solutions and industry collaboration. A key takeaway is the growing trend of bundled financial and non-financial services for SMEs, exemplified by Employer.com's acquisition of Bench accounting.