Creating tutorials is a great way to get your name out there and promote your work. Social media channels like YouTube are wonderful platforms for making this happen, but figuring out where to start can be a challenge. Today’s guest started his tutorial channel just under a year ago and he’s already amassed an incredible following.

Ben Marriott is a freelance motion designer and YouTuber from Australia. Specializing in 2D design, Ben illustrates and animates short humorous videos and gifs to create tiny stories. He recently started his own YouTube channel where he posts tutorials and behind-the-scenes videos to share his how he does his work.

Today, Ben and I chat about how you can use YouTube as a teaching platform to help grow your motion design business. If this is something you’d be interested in doing too, Ben explains why it’s easier to break into than many think. As Ben says, your unique voice and perspective can benefit others, even the topic has already been covered.

We also discuss how to manage your use of social media in a stress-free way. It’s easy to get overwhelmed when promoting yourself online. To help you avoid this, Ben explains how you can use Instagram and other platforms successfully without posting every day.

In this episode:

The benefits of creating tutorials to share your skills with others
What many motion designers want to learn about from others in the field
Using Bilibi to gain access to a Chinese audience
Posting to social media without letting it take over all your time
Why posting with consistency is essential to successfully using social media
Ben’s process for researching, making, and promoting his tutorials
How you can monetize your videos through sponsorships
Ben’s equipment recommendations for recording stellar tutorial videos

Quotes

“Anything I do to help myself grow an audience is going to make what I want to do in five years a lot easier.” [4:15]

“It will fill up your whole day trying to post work that you’ve done. You’ll have no time to actually make any work.” [11:56]

“Obviously the content has to be good, but if there’s no appealing thumbnail or title, no one will click on it.” [26:14]

“Don’t think that everything is covered. Your opinion on something and your method of doing it, the way you communicate, might get through to different people.” [28:13]

Links

Find Ben Marriott online

Follow Ben on Instagram | YouTube

Episode 43 with Kelsey Brannan

Getting Things Done by David Allen

OBS

Podcasting and Youtube Gear

Scarlet 2i2 focusrite audio interface

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Podcast music licensed by Big Waves

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059: How to use YouTube to grow your motion design business w/ Ben Marriott

Motion Hatch: Helping Motion Designers Do Better Business