This co-hosted podcast from Apple's UX writers, Kaylee Kuhn and Jennifer Bush, provides a framework for developers to improve in-app writing. The speakers introduce the P.A.C.E. method (Purpose, Anticipation, Context, Empathy), illustrating each element with examples from Apple products. They emphasize defining clear screen purposes, anticipating user actions and needs (e.g., adjusting alarm settings), considering contextual factors (like user location and device), and writing inclusively for diverse audiences and accessibility needs. The podcast concludes with practical advice: read your writing aloud to ensure a conversational tone and catch errors. By applying the P.A.C.E. method, developers can create more user-friendly and engaging app experiences.