This interview podcast features Kurt Elster interviewing Devyn Merklin, a young entrepreneur with extensive experience in e-commerce. The conversation begins with Merklin's early experiences building an apparel brand and then transitions to his role as employee number one at Livingood Daily, where he helped grow the company to $70 million in annual revenue. Merklin details the strategies used, emphasizing the importance of testing various offers and funnels, particularly the "free plus shipping" book funnel, to build trust and customer lifetime value. He also discusses misconceptions about direct response marketing and offers advice for new Shopify store owners, highlighting the crucial need to deeply understand their target customer. Finally, Merklin shares his current focus on acquiring and scaling under-marketed e-commerce brands.
