This interview podcast features Joie Roberts interviewing Uri Rahimi, a successful Amazon seller specializing in wall art. The conversation begins with Rahimi's early entrepreneurial experiences, including reselling textbooks and fixing iPhones, before transitioning to his Amazon journey. Rahimi details his strategy of differentiating products through design, focusing on niches with low competition and leveraging keyword research to identify high-demand products. He emphasizes the importance of organic sales and discusses his unique approach to PPC management, including the development of custom software solutions. Finally, Rahimi shares his experience using AI in his business, highlighting its limitations in creative aspects like product design and photography, while emphasizing the continued importance of human expertise in areas like PPC strategy. The interview concludes with advice for aspiring entrepreneurs on perseverance and building a strong team.