This panel discussion-style podcast focuses on Amazon selling strategies and recent news impacting sellers. The hosts and guests, all Amazon selling experts, discuss three key areas: new Amazon Brand Analytics features offering improved customer journey insights and retargeting capabilities; upcoming changes to Amazon product title requirements (200-character limit, restrictions on repeated words); and the repurposing of dormant Amazon listings to leverage existing reviews. Robyn Johnson highlights the importance of understanding the implications of these changes for different seller types (e.g., brand owners vs. resellers). The discussion emphasizes the increasing complexity of Amazon selling and the need for sellers to adapt to evolving platform requirements and utilize data-driven strategies to optimize their businesses.
