This interview podcast features marketing experts Kevin King and Norm Farrar interviewing Joseph Wilkins, founder of Funny Sales Videos, about creating humorous video ads. The discussion begins with a brief exchange between the hosts, then dives into Wilkins’ experience in video production, transitioning to a detailed explanation of his company's process for creating effective and funny sales videos. Wilkins emphasizes the importance of testing multiple video versions with different hooks, using a team of writers to refine scripts, and focusing on achieving a high return on ad spend (ROAS) rather than solely aiming for virality. He offers a free ebook detailing his eight-step process for creating funny sales videos and provides a free consultation offer to listeners currently spending at least $10,000 monthly on digital ads.
