This monologue podcast provides Amazon sellers with actionable advice on optimizing their advertising strategies during Q1 (January-March). The speaker structures the advice chronologically by month, outlining key seasonal trends and suggesting relevant keyword targets for each. For example, January focuses on post-holiday shoppers and New Year's resolutions, while February emphasizes Valentine's Day and winter sales. March encourages leveraging spring-themed keywords and analyzing Q1 performance to inform future strategies. The overall goal is to help Amazon sellers maximize their advertising ROI and sales during the often-overlooked first quarter.