This podcast episode details the author's process of co-writing a book on the five types of AI marketing using AI tools like ChatGPT and Google Notebook LM. The speaker outlines his methodology, which involves creating a detailed chapter outline, using AI to flesh out sections, and iteratively refining the text through collaboration with the AI. He emphasizes the importance of providing sufficient context and raw material for the AI to generate high-quality content, showcasing how he uses his own experiences and research reports as input. The author plans to publish the book on Amazon and Audible, while also releasing chapters for free on his podcast and website. This approach allows him to solidify his own understanding of the topic while simultaneously creating a valuable resource for others.