This interview podcast episode focuses on the often-overlooked importance of branding and packaging in e-commerce. The host, Kevin King, interviews Kitty Lai, a designer with extensive experience in branding and packaging, particularly for Amazon sellers. They discuss how strategic packaging can significantly increase perceived value, leading to higher prices (one example cited involved a knife whose price increased from $30 to $129 with improved packaging). Kitty emphasizes the importance of considering the customer's unboxing experience, using sensory elements, and creating a consistent brand identity across all platforms. Listeners gain actionable advice on improving their product packaging to enhance brand perception and sales.
