This interview podcast discusses the state of the motion design industry in 2024 and 2025. The conversation begins by analyzing the challenges of the previous two years, attributing them to various factors like war, inflation, and industry trends. The discussion then shifts to strategies for motion design studios and freelancers to thrive, emphasizing the importance of defining a unique brand identity, focusing on client needs rather than technical skills, and leveraging new tools like Rive and Unreal Engine to create innovative solutions. A key takeaway is the suggestion to shift from being an "order taker" to an "expert" who proactively identifies and solves client problems. The podcast concludes with advice on building a strong professional network and the importance of in-person interactions for career advancement.
