This Unchained podcast episode features an interview with Sota Watanabe, director of Soneium, a Layer 2 Ethereum blockchain developed by Sony. The discussion centers on Soneium's launch, its unique focus on the entertainment industry, and the controversy surrounding its blocking of certain memecoins due to IP infringement concerns. Watanabe explains Soneium's approach to balancing decentralization with IP protection, highlighting examples of collaborations with Sony subsidiaries (Sony Pictures, Sony Music) to integrate NFTs into entertainment experiences. He also addresses criticisms regarding the blocking of memecoins, emphasizing the need to onboard mainstream creators and Web2 users while maintaining the integrity of creators' rights. The interview concludes with a discussion of Soneium's future plans, focusing on expanding its presence in the entertainment sector.