This co-hosted webinar focuses on leveraging Amazon's marketplace for business growth. Kelly Colman, an experienced Amazon seller, and JL from Amazon's Global Selling Team, discuss key aspects of selling on Amazon, including FBA (Fulfillment by Amazon), common mistakes, and the importance of creating exceptional products. JL highlights the benefits of cross-border selling and provides practical advice on product listing requirements, compliance, and cost considerations. Colman showcases AMZScout's new AI tool for product research, demonstrating its ability to analyze competitor data and identify profitable product opportunities; for example, she shows how to quickly assess a product's sales potential and market saturation. The webinar aims to equip participants with the knowledge and tools to build successful Amazon businesses.