This interview podcast features Max Lugavere interviewing Dr. Sunita Sah, author of "Defy: The Science and Practice of Saying No." The conversation explores the psychological and social reasons why saying "no" is difficult for many people, rooted in childhood conditioning and societal pressures. Dr. Sah introduces the concept of "insinuation anxiety," the fear of harming relationships by disagreeing, and offers strategies for overcoming this, including practicing saying "no" and clarifying personal values. The discussion also touches upon conflicts of interest in various fields, such as medicine and media, highlighting the importance of skepticism and informed consent. Listeners gain actionable advice on building confidence and asserting boundaries in high-pressure situations, both personally and professionally.