Your Website Is Costing You Thousands in Sales [Here's How to Fix It] | Matthew Stafford

This interview podcast focuses on optimizing e-commerce websites to increase sales. The host interviews Matthew Stafford, an e-commerce expert, who discusses strategies for improving website navigation, utilizing search bars effectively, and managing customer reviews (including negative ones). Stafford emphasizes the importance of clear navigation, focusing on high-converting products, and using data-driven insights to improve the customer experience. He suggests that addressing customer questions directly on the website and providing clear reasons for requesting customer information (like email for order confirmations) significantly boosts conversions. The practical advice provided aims to help e-commerce business owners improve their website performance and increase revenue.