Master Ad Campaigns: Control & Optimize Like a Pro — Mitsunaga Kikuchi and Rocco Baldassare | Why Automated Optimization Saves Time, What Improves Cross-channel Budget Performance, How ROAS Increased By 400%, Why Complexity Delivers Better Results (#366)
This interview podcast focuses on helping eCommerce marketers regain control of AI-driven ad campaigns and improve their return on ad spend (ROAS) and customer lifetime value (CLTV). The host interviews the CEO and head of US business development of Shirofune, a company offering an AI-powered ad management platform. They discuss the challenges marketers face with data overload and complex ad platforms, highlighting how Shirofune's platform automates time-consuming tasks like negative keyword management and cross-channel budget optimization. A key takeaway is Shirofune's ability to analyze data across multiple platforms, providing a more holistic view of campaign performance and enabling a 70% time saving for clients, with some seeing ROAS increases of 400% or more. The platform also integrates with attribution companies for a more accurate understanding of conversions, ultimately allowing marketers to focus on strategic tasks rather than manual campaign optimization.
