This interview podcast features business consultant Alex Hormozi coaching Ashley Capps, owner of a personal styling business, on scaling her company. The episode begins with Ashley outlining her business's current state: $309,000 annual revenue, $130,000 profit, and a 42% net margin. Hormozi then guides her through analyzing her customer acquisition cost (CAC), lifetime value (LTV), and marketing channels, identifying key areas for improvement, such as improving her ad conversion rate and expanding her affiliate network. Specific strategies discussed include implementing a lead magnet (a style assessment based on skin tone and hair color), increasing ad spend, and proactively reaching out to more affiliates. The ultimate goal is to significantly increase revenue, with a target of $1 million in annual revenue as a first milestone.
