This episode explores techniques to improve reading speed and comprehension, addressing common obstacles such as lack of focus, sub-vocalization, and regression. Jim Kwik dispels the myth that faster reading reduces comprehension, arguing that it actually enhances focus and understanding. He introduces the concept of the confidence-competence loop, explaining how improving reading skills increases confidence and frequency of reading. More significantly, Kwik identifies sub-vocalization—reading words internally—as a limiting factor, suggesting that recognizing sight words without pronouncing them can accelerate reading. To overcome these challenges, Kwik recommends using a visual pacer, such as a finger or pen, to guide the eyes and maintain focus, which can boost reading speed by 25-50%. He explains that the eyes are attracted to motion, and the sense of sight and touch are closely linked, further enhancing focus and retention. This method can save significant time, potentially adding weeks of productivity back into one's schedule annually, highlighting the importance of efficient reading in today's information-heavy environment.