This "How I Built This" episode features an interview with Michael Rubin, founder of Fanatics, a $25 billion sports merchandise company. The interview traces Rubin's entrepreneurial journey, starting with his early ventures like a ski tuning shop at age 12 and culminating in Fanatics' success. Rubin discusses his unconventional path, lacking academic success but demonstrating exceptional business acumen and risk-taking. He emphasizes the importance of building strong relationships, embracing challenges, and relentless work ethic. A key takeaway is Rubin's approach to business, highlighting his ability to identify and capitalize on opportunities, even during market downturns, and his focus on constantly improving and adapting his business model.