This panel discussion-style podcast focuses on Amazon seller news and strategies. The hosts begin by discussing a recent security breach affecting a major Amazon seller, KeaBabies, resulting in significant financial losses and raising concerns about Amazon's security protocols. Next, they analyze Walmart's growing market share, surpassing Amazon's growth rate in 2024, and discuss the implications for Amazon sellers, including the shift of resellers from Amazon to Walmart due to increased competition and stricter regulations. Finally, the hosts debate the optimal strategies for brands selling on Amazon: direct selling versus partnering with resellers, highlighting the importance of considering factors like expertise, capital, and growth goals. The discussion concludes with a call to action for listeners to support the affected seller and share the news to raise awareness.