This panel discussion on AI-driven customer experience features the Chief Digital and Innovation Officer of Avis Budget Group and the Chief Information Officer of Royal Caribbean Group. The conversation explores how AI is used to improve both customer and employee experiences in the travel and hospitality industries. Specific examples include Royal Caribbean's use of AI for personalized recommendations and improved web conversions, and Avis Budget Group's implementation of AI-powered damage detection and asset utilization optimization, resulting in millions of dollars in savings. The panelists also discuss the challenges and opportunities of integrating AI into complex operational environments and the importance of balancing technological advancements with human interaction. Ultimately, the discussion highlights the potential of AI to enhance efficiency and customer satisfaction across various sectors.