This interview podcast features Kunle Campbell interviewing Brynn Snyder, co-founder of Slate Electric Flosser, about her journey building the company from scratch to $4 million in sales. The conversation covers the product's development, inspired by Brynn's husband's dental practice and her product design background, focusing on addressing the problem of ineffective flossing and its link to serious health issues. Brynn details the challenges of scaling a DTC brand, including funding through friends and family, Kickstarter, and navigating manufacturing in the US and China. She shares insights on marketing strategies, including the importance of influencer marketing (particularly dentists) and the use of Amazon, while emphasizing the need for customer feedback and brand consistency. The interview concludes with advice for entrepreneurs aiming for rapid growth, highlighting the importance of effective advertising, affiliate programs, and embracing calculated risks.
