This interview podcast features Kevin King and Norm Farrar interviewing Ian Sells, an expert in the creator economy and influencer marketing. The discussion begins with a humorous anecdote about accidentally eating dog ice cream, transitioning into a serious conversation about the evolving landscape of influencer marketing, focusing on the differences between creators and influencers, and the legal implications of using creator content. Sells emphasizes the importance of authenticity and building trust with audiences, highlighting the shift towards performance-based models and the need for brands to diversify their marketing strategies across platforms. A key takeaway is the importance of obtaining explicit permission before using creator content to avoid costly legal battles and the need for brands to build their own audience through various channels to mitigate the risk of platform bans.
