This Bankless podcast episode features an interview with Luca Netz, CEO of Igloo Inc. and the mind behind the Pudgy Penguins brand. The conversation centers on Netz's strategy for transforming the Pudgy Penguins brand and its associated Pengu token from a meme coin into a multifaceted, real-world consumer brand. The interview covers the use of GIFs as a powerful marketing tool (generating 40 billion views), the expansion into physical merchandise (2 million toys sold), and future plans for long-form content, gaming, and a new Layer 2 blockchain, Abstract. Netz argues that actively developing a meme, rather than letting it stagnate, is key to its success, drawing a parallel between Pengu's strategy and Solana's approach to blockchain development. A key takeaway is Netz's emphasis on character proliferation and creating demand through multiple touchpoints to build brand loyalty and token value.
