This podcast interviews Deb Slaver, Director of Sales and Marketing at SPCTEC, a full-service eCommerce agency, about protecting Amazon businesses from authenticity complaints and policy violations. The discussion covers sourcing strategies to ensure product legitimacy, handling Amazon notifications, and developing plans of action for addressing authenticity issues. A key takeaway is the importance of proactive risk assessment and thorough record-keeping to mitigate potential account suspensions and financial losses. The episode also touches upon best practices for product packaging and the significance of understanding intellectual property rights (trademarks, copyrights, patents). Listeners gain actionable advice on navigating Amazon's complex regulatory landscape and protecting their businesses.
