How to Create Business Value With AI

This Gartner ThinkCast podcast interviews Rita Sallam, a Gartner analyst with a finance background, about realizing value from AI investments. The discussion covers three levels of AI ambition (defend, extend, upend), emphasizing the importance of aligning AI initiatives with business priorities and managing productivity challenges. Sallam highlights the difficulty of measuring intangible benefits and the need for proactive change management to avoid "productivity leaks." A key takeaway is that while early AI wins are often focused on cost reduction, longer-term value requires strategic thinking about how AI can transform business models and processes. The podcast concludes with a bullish outlook on AI's potential but stresses the hard work and collaboration required to achieve it.