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Building Frizz + Co: Haircare, Shopify, and Community

Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real.

What You’ll Learn in This Episode:

Why Daphne left accounting to launch Frizz + Co.
How her personal hair struggles inspired a hero product.
The scrappy marketing tactics that worked (and the ones that didn’t).
How in-person events became her secret g

Building Frizz + Co: Haircare, Shopify, and Community

The Unofficial Shopify Podcast