This REWORK podcast episode interviews Jorge Manrubia, a principal programmer at 37signals, about their developer blog. The discussion covers the blog's history, its relaxed contribution process (anyone can write, focusing on authenticity over quantity), and its benefits for both the company and individual contributors. Manrubia highlights how writing clarifies thinking and allows for valuable audience engagement, showcasing 37signals' open approach to sharing code and internal processes. The episode concludes with advice for businesses considering a similar blog, emphasizing the value of transparency and authentic content in connecting with a technical audience.
