This episode of the Zero Latency podcast interviews Matt Stephenson, Global Partnerships Director at Genius Sports, about the recent renewal of NFL and other sports data deals. The conversation covers the challenges faced by operators in a challenging economic climate, the rising cost of data, and the increasing importance of live betting. Stephenson details Genius Sports' new product, BetVision, which enhances live betting engagement and provides operators with valuable data insights. The interview also touches upon potential industry consolidation and the future direction of Genius Sports, highlighting their integrated approach to data collection, broadcast enhancement, and fan engagement. The discussion concludes with a prediction of 15-20% of Super Bowl handle coming from live betting.
