This Retail Media Breakfast Club episode explores the anxieties of brand leaders navigating the complexities of retail media. The host interviews three experts—Brian Dudzinski, Alicia Ponzani, and Brea Keating—who highlight key concerns: the strain on brand budgets from the proliferation of retail media networks, the difficulty of managing the increasingly complex and fragmented market, and the impact of inexperienced competitors driving up costs. Ponzani emphasizes the need for prioritizing opportunities within the 600+ existing networks, while Keating frames retail media as a game where understanding the competitive landscape is crucial. The episode offers insights into the challenges and strategic considerations for brands investing in retail media.
