This podcast episode features an interview with Liran Hirshkorn, an e-commerce expert, discussing significant changes in Amazon's marketplace in 2024 and strategies for 2025. The conversation covers Amazon's evolving advertising landscape, including the use of Amazon Marketing Cloud (AMC) for targeted advertising and the impact of AI-driven changes like Rufus on search results. Hirshkorn emphasizes the importance of fundamental listing optimization, testing advertising strategies to avoid cannibalizing organic sales, and leveraging influencer marketing, particularly on TikTok, to boost brand awareness and sales. He suggests that sellers prioritize TikTok Shop over Walmart as a secondary sales channel and explore Amazon's Creator Connections program. The episode concludes with Hirshkorn's recommendation to test B2B advertising targeting and Brandtailer Promotions.
