#2262 What happened to Allbirds?

This podcast episode features Joey Zwillinger and Tim Brown, co-founders of the successful sustainable footwear company Allbirds. They share their insights on the challenges and opportunities facing direct-to-consumer businesses in today's economic climate. They emphasize the importance of patience, strong financial footing, and a commitment to innovation and sustainability, even in the face of market volatility. From its initial origins inspired by the declining wool industry to its rise to popularity among Silicon Valley tech leaders, Allbirds has demonstrated how a clear brand identity, relatable storytelling, and a focus on customer needs can lead to success.