This podcast episode analyzes Amazon's Q4 2024 earnings report, focusing on its implications for third-party sellers. The host examines Amazon's online store revenue growth (7%), FBA fee increases (9%), and the dramatic rise in advertising revenue (18%). He concludes that while overall retail sales growth is relatively flat, Amazon is significantly increasing its revenue from seller fees, particularly through advertising. This suggests that third-party sellers' advertising costs are rising faster than their sales growth, a key takeaway for those selling on the platform.