3 Product-Led Strategies I Used to Generate $1B In Self-Serve Revenue For My Clients, Wes Bush | SaaS Interviews with CEOs, Startups, Founders | Podwise
This podcast episode focuses on three product-led growth (PLG) strategies to boost self-serve revenue. The speaker, who previously authored a book on PLG, argues that successful PLG requires not only surface-level strategies (pricing models, onboarding) but also a strong "product-led organization." He details a "bullseye strategy" for market dominance, emphasizes the importance of designing an intentional free model (using a Mario game analogy to illustrate the ideal balance between free and paid features), and advocates for frictionless onboarding to maximize user value and upgrades. The speaker uses examples like Tetra and Snapit to illustrate these points, highlighting how optimizing the free model and onboarding process significantly increased revenue. The episode concludes with an offer of a free, unreleased playbook to the first five listeners who scan a QR code.
