This podcast is a monologue by Chris Rawlings, an experienced e-commerce entrepreneur, focusing on Amazon PPC strategies for product launches in 2024-2025. He details a five-step launch process (keyword research, click-through rate optimization, conversion optimization, rank-focused PPC setup, and using PPC as a feedback loop) and emphasizes the importance of data-driven decision-making. Rawlings highlights the shift towards sponsored ads on Amazon, recommending a focus on sponsored products and brands, particularly video ads. He provides formulas for calculating starting bids and campaign budgets, illustrating how to maximize return on ad spend and achieve profitable launches. The key takeaway is to use PPC data to iteratively improve both ad campaigns and product listings (including primary images and titles) for optimal results.
