This podcast episode focuses on the two key elements Russell Brunson believes are crucial for building a successful business movement: writing a book and creating a flagship industry event. Brunson details his experience with ClickFunnels, highlighting how his book, "DotCom Secrets," solidified the movement and how Funnel Hacking Live fostered community and brand identity. He emphasizes the lasting impact of a well-written book as a foundational doctrine and the power of a signature event to cultivate a strong, engaged following. Brunson concludes by announcing the end of Funnel Hacking Live, citing the need for a reset and the creation of a new, innovative event. The episode includes several advertisements for Brunson's products and services.
