This episode of "How I Built This Lab" features a Q&A segment where host Guy Raz and Dutch Bros Coffee co-founder Travis Boersma answer questions from callers about building and scaling businesses in the food and beverage industry. The callers represent diverse businesses, including Korean fried chicken, coffee roasting, and non-alcoholic elixir bars. Advice given includes focusing on direct-to-consumer sales, leveraging word-of-mouth marketing, and identifying unique selling propositions to stand out in competitive markets. For example, one caller was advised to explore Korean street snacks as a unique menu addition. The podcast offers practical business advice and entrepreneurial insights tailored to small business owners.
