Helium 10 Buzz 2/13/25: Amazon Big Spring Sale 2025 | Amazon Sending Traffic Away? | Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart | Podwise
This episode explores recent developments in the e-commerce and social media marketing landscapes. Against the backdrop of Amazon's second annual Big Spring Sale (March 25th-31st), the podcast discusses the submission process for deals and Prime Exclusive discounts. More significantly, the launch of TikTok Shop in Mexico is highlighted, along with restrictions on certain product categories. The podcast then analyzes Amazon's surprising new initiative to redirect users off its platform to brand websites, a move that contrasts with its usual terms of service. For instance, Amazon is experimenting with a system where brands can pay for advertising even without listing products on Amazon. Finally, the episode covers a new Amazon Seller Central feature allowing FBM sellers to set daily order handling limits and introduces a new Helium 10 tool for Elite members to easily convert Amazon listings to TikTok Shop listings. This reflects emerging industry patterns of increased cross-platform integration and the growing importance of optimizing for various e-commerce platforms.
