This podcast features an interview with Mark Manson, a YouTuber and author, discussing the business side of YouTube. Manson highlights the significant lack of business acumen among many YouTubers, despite their large audiences, emphasizing the vast opportunities this presents. He advises creators to diversify monetization beyond YouTube ads (e.g., podcasts, newsletters, own products), prioritize long-term audience engagement over short-term viral hits, and understand the lifetime value of their audience. Manson also shares his strategy of focusing on documentary-style content to stay ahead of the curve and his interest in creator incubators to help smaller creators succeed.
