In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.

We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the industry.

Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what’s next for game marketers and developers alike.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/S5hOmIjVRYE

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to the Gaming Landscape

03:02 Creative Trends in Game Advertising

05:53 Analyzing Successful Game Creatives

09:02 The Importance of Iteration in Game Development

11:58 Understanding Game Revenue Dynamics

14:58 Exploring New Game Concepts and Mechanics

17:55 The Role of Physics in Game Creatives

21:01 Future Directions in Game Advertising

24:23 The Evolution of Top War's Marketing Strategy

27:18 Creative Iteration in Game Advertising

30:12 Visual Styles and Game Mechanics

31:32 User-Generated Content in Game Promotion

34:09 Innovative Advertising Techniques in Gaming

36:35 The Role of Celebrity Endorsements

39:10 AI and Creative Trends in Game Marketing

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Successful creatives often use satisfying physics interactions.

Iteration in game development is crucial but can be unpredictable.

Understanding player psychology is key to successful game design.

The future of gaming will rely on creativity and player satisfaction. Top War's marketing strategy is evolving with creative iterations.

User-generated content is becoming more prominent in promotions.

Innovative advertising techniques are essential for engagement.

Celebrity endorsements can significantly impact game visibility.

AI is influencing creative trends in-game marketing.

The gaming industry is seeing a shift towards emotional storytelling.

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Please share feedback and comments - matej@lancaric.me

Playable trends: https://lancaric.substack.com/p/playbles-trends-in-mobile-games-january?r=7qqaf

Creative Trends in Mobile gaming - January 2025

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two & a half gamers