This podcast interviews Dr. Michael Platt, a professor of neuroscience and psychology, about decision-making processes in humans and primates. The discussion explores how attention allocation, influenced by visual cues and social dynamics, impacts choices, from small purchases to major life decisions. Dr. Platt highlights the "marginal value theorem," suggesting we leave situations when returns fall below average, applicable to social media use and work focus. The conversation also delves into how humans subconsciously signal hormonal status and the neural mechanisms underlying social relationships, emphasizing the importance of social interaction and synchrony for well-being. Practical takeaways include strategies for improving focus (e.g., removing distractions) and understanding the influence of social cues on our decisions.