This podcast features an interview with David Heacock, founder of Filterbuy, a $250 million air filter company. Heacock discusses his entrepreneurial journey, including leaving a Wall Street career, building his manufacturing plant, navigating challenges like the COVID-19 pandemic and Amazon, and developing his company's brand and marketing strategies. He emphasizes the importance of obsession, focus, and building a strong team, illustrating his points with specific examples from his experiences. Listeners gain actionable insights into building and scaling a business, including the importance of a clear vision, the value of intent-based marketing, and the pitfalls of relying solely on willpower.