This Marketing Misfits podcast episode interviews Marty Greif, president of SiteTuners, about conversion rate optimization (CRO). The discussion covers quick wins like adding phone numbers to websites to build trust, avoiding entry pop-ups, and using clear calls to action. Greif emphasizes the importance of understanding customer perspectives and employing strategies like personalization and progressive disclosure to improve engagement and lead generation. He also advises against "greedy marketing syndrome," focusing solely on bottom-funnel conversions, and suggests using tools like Microsoft Clarity for heatmap analysis. Listeners gain actionable advice on improving website design and marketing strategies to boost conversions.
