Inside Thrasio & SellerX: The Rise and Fall of the Amazon Aggregator with Senior Leader Alexander Swade | New Frontier: The AI, ecommerce & entrepreneurship podcast | Podwise
This podcast episode interviews Alexander Swade, an Amazon Ads expert, about his experience managing advertising for numerous brands at Thrasio, a large e-commerce aggregator. The conversation covers his career journey, strategies for managing large-scale advertising operations (including custom tools and data analysis), the challenges and future of e-commerce aggregators, and the use of AI in advertising. Swade emphasizes the importance of diverse teams, data-driven decision-making, and utilizing external traffic sources like social media influencers to build brand awareness. A key takeaway is that while AI tools are becoming increasingly useful for generating content, a nuanced approach is still necessary to manage the complexities of Amazon advertising at scale.
