This podcast episode discusses the future of live betting in the US sports betting market. The hosts debate the accuracy of claims that live betting comprises 70-80% of UK revenue, with one guest arguing that this figure is inaccurate and that the market is shifting towards same-game parlays (SGPs). Another guest highlights the significant broadcast latency issues in the US, impacting live betting's user experience. The discussion concludes that while the US market might achieve high live betting revenue, it will likely be due to factors unique to the US, such as the lack of casino access in many states and the potential for betting on less mainstream sports. The potential for UI improvements to enhance the live betting experience is also explored.
