This podcast episode features an interview with Stephani Clymer, founder of Common Thread, a women's clothing boutique. The conversation traces her two-decade journey in retail, starting with a maternity boutique ("Expecting") that she later rebranded due to limiting customer perception. Clymer discusses the challenges of early e-commerce adoption, the importance of adapting to economic downturns, and the power of building strong customer relationships through both in-person and online interactions. She emphasizes the value of actively seeking customer feedback and using it to inform business decisions, illustrating this with examples of how she adapted her product offerings and marketing strategies. The episode concludes with advice on building a brand that transcends simple product descriptions and fosters genuine connections with customers.
