Steve Churchill has a lot on his plate.

After being in the Air Force, he decided to start a simple blog on the side, in addition to her demanding day job. His blog, Urban Worm Company, has always been a passion project, and over time he’s been able to grow it to become a healthy lifestyle business.

Steve talks about how he built his blog, while being a full time airline pilot.

He talks about his business model, the types of goals he has for the business, his approach to SEO, and why he's okay with owning a small business.

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The Big Takeaway

Running a lifestyle business allows for a better work-life balance and prioritizes quality of life over rapid growth.
Using e-commerce principles in B2B environments can lead to stress-free growth and better customer experiences.
Finding a niche market and educating customers can help build a loyal customer base and differentiate your business.
Cash flow management is crucial for sustainable growth and reducing stress in the business.
Prioritizing personal interests and happiness in business decisions can lead to long-term satisfaction and success.

Timestamps:

00:00 - Introduction and Background
07:00 - Steve's Business Journey: From Air Force to Vermicomposting
14:00 - Building a Lifestyle Business: Prioritizing Quality of Life
21:12 - Using E-commerce Principles in B2B Environments
25:15 - The Power of Niche Markets and Customer Education
28:19 - Cash Flow Management for Sustainable Growth
31:17 - Prioritizing Personal Happiness in Business Decisions
33:37 - Conclusion

Thanks for listening!

Until next time, happy selling!

E588: How Steve Churchill Built a Profitable Brand While Working Full Time

The Ecomcrew Ecommerce Podcast